We are very pleased to announce the launch of our exciting new website and brand refresh. The original Stalsen identity was developed around the strength, simplicity and values associated with the Stalsen name. These values still stand which is why we knew it was important to retain and build upon the core visual elements of the brand.
To support the Stalsen name we have introduced a bold new logo marque, along with a new key message “keeping hands safe”. Both the marque and the message have been developed to further reinforce and communicate the Stalsen goal of zero hand injuries.
Used alongside the Stalsen name and as a stand-alone graphic element across all our communications, the new marque has been created to be both simple and striking. In addition to the very clear representation of the products we develop, the new marque also provides visual confirmation of our reputation as the hand protection experts.
When planning the new Stalsen website we knew that it had to focus on more than just the gloves, it had to communicate the Stalsen Way. This is the approach that permeates everything we do as a company; from the hand protection programmes we deliver to the values that we hold.
The new Stalsen site is structured around how we work with partners, customers and end-users to keep hands safe and work towards zero hand injuries, including:
- Delivering our unique Hand Protection Programme.
- Focusing on quality and understanding the standards.
- Building relationships with selected distribution partners.
- Communicating the latest developments across the hand protection sector.
The new website is the first phase of a more focused online strategy for Stalsen, and we will be introducing a range of additional features and functionality over the next 12 months. To be kept up to date with these and other developments across the company and through the hand protection sector why not sign up to the Stalsen newsletter at the very top of the page.